As a Saracens and England fan I can’t think of a better athlete to join forces with Maximuscle, he’s the term Role Model personified.


England and Saracens lock forward spearheads launch of Maximuscle’s new raw ingredient protein range

The UK’s leading sports nutrition brand, Maximuscle, yesterday revealed its new raw ingredient protein range with support from England and Saracens second-row forward, Maro Itoje. The signing of Itoje onto Maximuscle’s new game-changing range highlights the brand’s relentless ambition to supplying the UK’s best athletes with the latest tried and trusted products and nutritional expertise available.

Maro joins a strong Maximuscle team including fellow England rugby stars Chris Robshaw and Anthony Watson, Wales’ winger George North, plus Aviva Premiership teams Northampton Saints and Harlequins – both of whom recently signed contract extensions with the supplement brand – which continues to demonstrate its sports nutrition expertise in the rugby sphere.


2016 has been an outstanding year for Itoje, breaking into the England senior team and going on to earn seven caps, winning the Grand Slam and making history on the tour of Australia with a 3-0 whitewash. His England call-up came due to his fantastic club form for a Saracens team that achieved the double by winning the Aviva Premiership and European Champions Cup in the 2015/16 Season.

Following a defining season, Maro Itoje’s signature also marks the unveiling of Maximuscle, the brand’s new range of raw ingredient protein powders including Whey Protein Isolate, Whey Protein Concentrate, BCAAs, Micellar Casine and Creatine Monohydrate. Maximuscle prides itself on the fact that all its products are 100% batch tested and Informed-Sport accredited.


Maro Itoje, Maximuscle’s newest athlete, said: “I am young and determined to succeed. My aim is to constantly look to improve all areas of my game through a combination of a strong training programme and premium nutrition and go from strength to strength. I’m confident I have the strongest team behind me and I’m delighted Maximuscle will be a part of that, providing me with market leading, innovative products and expert knowledge that can help me achieve my goals.”

maro Ijote at work

Craig Percival, Nutrition Category Marketing Director, Maximuscle, said: “Maro fits in perfectly with our brand – like us, he is excelling in his field and we are delighted to have Maro front the new Maximuscle range. He is the ultimate athlete, with the perfect combination of strength and skill, and we believe our new products and nutritional knowledge can help take his game to the next level.”


Maro has also set some incredible records on a personal level, particularly in the 2015/16 season where he embarked on a 26-game unbeaten streak in games he started in for club and country from May 2015 to June 2016. This did not go unnoticed as he was awarded with the European Player of the Year award for 2016 by a distinguished panel of rugby experts.

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